Lot’s of studies have been done to track engagement with Facebook pages for major brands with customers. I have studied some and have came up with a quick list of things that you can implement for your own Facebook page.
My theory is if people are looking for this and responding well to it with major brands then we as small business owners and digital entrepreneurs can benefit from these findings especially when you think of the time and money that goes into compiling these facts sometimes.
I think they are worth taking a look at so let me share some..
Keep It Short:
Well looks like twitter and other microblogging sites may have known something we didn’t studies have found there is more engagement with brands that get to the point with short, punchy to the point post of 100 characters or less. Seems strange for Facebook being the main social site that it is but experts speculate people probably get enough “chatter” from family and friends.
Images, Images, Images:
If a picture is worth a thousand words on Facebook it’s worth a lot more likes and comments. Up to 4 times more than some status types making this by far one of the best ways to communicate your message. If possible let the image do the talking if not going with advice above add a short, to the point snippet and you should have a winning combination.
Be There With The Audience:
Some people only post when it is convenient for them. But remember we are providing value and information for others not ourselves. Studies have shown a lift of engagement of 10% for post after 6pm and a 20% lift on weekends. So it would be wise to take advantage of Facebook Page’s scheduling feature.
Ask And You Shall Receive:
Try to include some call to action. Simply asking for likes and comments has been shown to increase response to your post. Asking has proven to be more effective than asking questions to gain interaction or offering deals or offers. So ask away!
Try Captions And Fill In The Blank Post:
Tired of the same ole? Try mixing up your post with some fill in the blank type post (try to keep them niche related even when attempting humor) or captions. This way you can encourage response in a more subtle and non-threatening way. A great alternative.
Well a short list but some ideas that could be used in combination to help you get the most out of your post!
If you have any more you would like to share do so in the comment section also please “share” this with others on the other social networks as well.